Sincere Cider Launches New Limited-Edition Blueberry Lavender Cider

by | Dec 8, 2025

OAKLAND, Calif. — Sincere Cider, the Oakland-based craft cider brand founded by Bex Pezzullo, today announced the release of Blueberry Lavender, a naturally fermented cider featuring real fruit and a subtly floral finish. With a vibrant violet hue and an easy-drinking profile, Blueberry Lavender is designed for everything from holiday gatherings to quiet sunset moments.

“I wanted to create a cider that felt like a deep breath in a can,” said Bex Pezzullo, founder of Sincere Cider. “Blueberry Lavender is smooth, floral, and just a little mysterious — like that friend who’s always chill but still somehow the life of the party.”

Blueberry Lavender continues Sincere Cider’s mission of bringing fresh, modern energy to traditional craft cidermaking—no syrupy sweetness and no artificial ingredients, just naturally fermented apples and real fruit for a clean, honest flavor.

Availability: Blueberry Lavender will be available starting December 9 at select retailers across California and online at sincerecider.com.

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