PLYMOUTH, Massachusetts – June 2026 – High Limb Cider, a leader and innovator in artisanal cider, has announced a comprehensive brand redesign across its entire product portfolio that conveys the brand’s exceptional quality as well as bold and unique flavors. With its distinct packaging, an updated visual identity, and a streamlined core lineup, the Bite into Bold redesign maximizes shelf presence while capturing expanding consumer demographics.
Driven by shifting market demands for premium, flavor-forward beverages, High Limb Cider reimagined its visual strategy to better communicate its custom blend process and quality ingredients in its hard, unfiltered cider. The new look features bold typography, a vibrant and shelf-popping color palette, and cleaner labels that emphasize the quality of ingredients and locally sourced New England apples.
“Our new look captures exactly where we want to take High Limb,” said Jeremy Quaglia, Founder of High Limb Cider. “We are honoring traditional methods while pushing the boundaries of what cider can be. This bold refresh ensures our cans stand out on shelves and clearly communicate our differentiators in craft, quality, and flavor.”
Key highlights of the Bite into Bold brand refresh include:
- Modernized Artwork: High-impact, contemporary graphics on every can reflect the distinct personality of each blend.
- Digital Relaunch: New website experience is tailored heavily around hard unfiltered flavor discovery, brand education, and modern web commerce.
- Unified Messaging: Adoption of an unapologetic, flavor-first mentality that craft cider should be as bold as the people drinking it.
The newly designed cans will roll out to all current distribution footprints immediately. While the exterior has received a total makeover, High Limb emphasizes that the hard unfiltered liquid remains entirely untouched. Every batch continues to rely on locally sourced New England ingredients, meticulous fermentation, and zero artificial shortcuts.
About High Limb Cider
Founded in 2014, High Limb Cider crafts unique, high-quality hard ciders using fresh-pressed local apples. Based in Plymouth, Massachusetts, High Limb is dedicated to innovating within the craft beverage space while respecting traditional cidermaking heritage. Their unfiltered ciders offer a bold, full-flavored taste experience. Learn more at highlimbcider.com.
