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Non-alcoholic cider is here to stay

As the sober movement gains momentum, it’s safe to say that the new market for non-alcoholic cider is here to stay. “The NA market is on a spectacular growth trajectory as consumers seek alternatives to alcoholic beverages,” says Lee Larsen, co-founder and CEO of 2 Towns Ciderhouse. Late last year, 2 Towns Ciderhouse announced a new line aptly called Sidekick with two non-alcoholic ciders: Cosmic Crisp and Pacific Pineapple. As 2 Towns and many other makers expand into the non-alcoholic...

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