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Op-Ed: The Battle for Truth in Cider Marketing

Op-Ed: The Battle for Truth in Cider Marketing

The word “truthiness” existed in the Oxford English Dictionary long before comedian Stephen Colbert voiced the term, but his knack for exposing the misleading has brought the concept to the popular forefront. By 2006, Merriam-Webster pronounced it “Word of the Year,”...
Op-Ed: Only About That (Cider) Apple

Op-Ed: Only About That (Cider) Apple

Premium Cider by Way of Cider Fruit There is a saying among some cidermakers: “all McIntosh and no Michelin.” The adage is meant as an accusation: instead of cider apples, common eating apples are used to make a dull, dimensionless cider. It is a warning and is more...
A Matter of Glass: Drinking Vessels for Orchard Ciders

A Matter of Glass: Drinking Vessels for Orchard Ciders

Essay contributed by Ambrosia Borowski, Louisa Spencer and Stephen Wood “What glass should we use for your cider?” As cidermakers at Farnum Hill Ciders, we hear this all the time from restaurants and bars. Glasses do two things: determine portion size and set a style....
Speak My Language: Building Connections with the Cider Consumer

Speak My Language: Building Connections with the Cider Consumer

The cider world is growing exponentially every year thanks to new producers emerging across North America and bars and restaurants adopting cider as part, or even the core, of their beverage programs. But how does the consumer feel about this? I served as beverage...