Each month I ask one question to three cidermakers to compare the similarities and differences between artist of the same craft. Last month, we learned what favorite styles of cider certain cidermakers like to produce and why. This month, I thought it would be fun to...
I have heard on more than one occasion cidermakers speak of two different kinds of cider: those that pay the bills and those that they love to make. It seems especially true at cideries of medium to larger size, where economic and market realities must sometimes take...
I recently visited a brewer friend at his brewpub for drinks. While chatting about current events, a somewhat wobbly patron approached our table to tell us (or my friend, rather): “I wish I had your job. Mine is so boring. I wish I could just sit around all day and...
What’s in a name? According to David Schuemann, author of 99 Bottles of Wine, “naming and branding can be a powerful combination when developed correctly. Together they form the vision and the essence of your brand, communicate the benefit of your product, and...
With every new year comes new ideas, new resolutions and new goals. For cidermakers, I’m sure that also includes new ciders to produce, and possibly new apple varieties to try. Each month in “InCider Insights,” I put forward one question to three cidermakers so we can...
