Here We Come: The Old and New of Wassailing

by | Mar 2, 2015

This story originally ran in our winter/spring print issue. To subscribe to the print issue, click here.

By Pete Brown
Photos courtesy Slyboro Cider House

As we rediscover cider and the farms and orchards they hail from, we are also reuniting with the natural world. As our lives become increasingly virtual, we develop a counterbalancing need to feel the earth beneath our feet and the wind in our hair. There’s mystery in the countryside—there are things in the woods that scare and thrill us; legends and spirits, older and deeper than civilization.

Not really of course. We don’t really buy all that stuff. Or do we

Every January, in the naked, frozen orchards of Herefordshire and Somerset in the west of England, people carrying burning torches gather around apple trees. Some are dressed in outrageous costumes. Some play music and sing old songs passed down orally through the centuries, unthreading into different versions across the counties. They make a riot of noise, sometimes with shotguns, sometimes with pots and pans, other times with ululating voices and screams. With these weapons—and sometimes with the help of pagan druids—they drive the evil spirits of winter from the branches of the tree, wake its roots from their slumber and leave offerings of bread soaked in cider to attract the good spirits of springtime.

A decade ago, the ancient ceremony of wassail was typically attended by a troop of Morris men—the traditional folk dancers of Merrie England—and no one else. Today, a typical wassail will be attended by several hundred people: men and women, young and old, Christians and pagan and atheist, families and young couples and old farmers, all gathering to bear witness to a superstition as old as any mainstream religion.

Without any recognition from mainstream media, with no corporations, sponsorship or greetings cards, wassail is becoming a popular ceremony. For most who attend, it’s both semi-serious and light-hearted. Whether or not you truly believe in the good and evil spirits of the orchard, it’s an excuse for a party at the bleakest time of the year. And more than that, it connects us with the land, with the passing of the seasons and the hope of renewal.

Traditions such as wassail are mutable, adapting to the people who curate them. During the wassail at the Slyboro Cider House in Granville, New York, children draw pictures of the various bugs and pests that attack apple trees and then ceremonially burn these pictures on a bonfire.

Of course, none of it makes any difference to the quality of the next year’s harvest. We’re too wise to believe such things. Or at least, we are until we stand by the fire, our voices hoarse from shouting, and we gaze out beyond its glow, into the unknowable darkness, and share for a few moments the hopes and fears of those who stood here centuries ago.

what’s new

Week of Events

Follow US

get the latest

SIGN UP FOR THE CIDERCRAFT NEWSLETTER.

By subscribing online, you are opting in to receive our CIDERCRAFT Insider e-newsletter— with the latest coverage in the cider beverage scene, product reviews, libation destinations, events + more.

Pin It on Pinterest

CIDERCRAFT
🌴
🍍
🌴🍍 Introducing Island Daiquiri from @portlandcider! 🍊🥥 

Close your eyes, take a sip, and you might just hear the waves crashing. This tropical escape starts with the unmistakable juiciness of pineapple, smoothly blended with velvety coconut. A bright twist of citrus from orange gives it that refreshing zing, and just when you think it’s over, a gentle touch of nutmeg leaves you with a warm, spiced finish. 

What pairs best with this tropical delight?
Spicy tacos 🌮, grilled seafood 🐟, Caribbean flavors, and BBQ straight off the grill. Honestly, though, it pairs perfectly with sunshine and good vibes.

Available now in 12oz 6-packs, 19.2oz single cans, and on draft.

👉 Check out @portlandcider for more details. 

#PortlandCider #IslandDaiquiri #CiderRelease
The wait is over! Award-winning @snowcappedcider introduces exclusive cider club. 

With two membership tiers – Rootstock Club and Graft Club – members can enjoy award-winning cider selections, a first taste of new releases, exclusive discounts, and more throughout the year. 

“We’re so excited to share some of our incredible ciders with members across the country while celebrating the amazing orchards of the Western Slope. ​ Our members get an exclusive sneak peek at our new releases, have access to limited special small-batch ciders, and can experience our award-winning selections in the comfort of their own homes,” said Kari Williams, Owner and Head Cider Maker at Snow Capped Cider.

For the full details visit our link in bio! 

#pickcider #drinkcider #snowcappedcider #cidercraft
Martinelli's Returns to its Roots With the Relaunch of @1868hardcider !

Martinelli’s, makers of premium quality apple juice for more than 155 years, returns to its roots with the re-introduction of 1868 Hard Cider.

“Today, the name Martinelli’s is known around the world for its award-winning apple juice and sparkling cider products,” noted Gun Ruder, President and CEO, S. Martinelli & Company. “But, few may know that the first sips of Martinelli’s taken in 1868 were actually a hard (alcoholic) version of the famous Gold Medal juices we know today,” Ruder added. 

In the late 1910’s, The Martinelli family, anticipating a need to pivot during changing political times that resulted in the outlawing of the sale of alcoholic beverages, developed a pasteurized, non-alcoholic version of the family’s cider. When the National Prohibition Act went into effect in early 1920, the Martinelli family had already replaced its hard cider with non-alcoholic sparkling and still apple juice.

The hard cider made its return in 1933, when the 21st Amendment made the sale and distribution of alcoholic beverages legal again, putting an end to Prohibition. Over the years, Martinelli’s hard cider returned to shelves for a limited time, most recently in 2018, to celebrate the company’s 150th Anniversary.

This time, it’s here to stay.

1868 Hard Cider is made from 100% U.S-grown, fresh-pressed apples in a classic blend of Newtown Pippin and West Coast varieties that give Martinelli’s 1868 its signature, just-picked, apple flavor.

Martinelli’s 1868 will be available at select Whole Foods, Trader Joe’s, New Leaf, Raley’s, Nugget, Total Wine and Bev Mo! stores in northern California starting on October 21 and then rolls out nationally in early 2025. The 1868 collection includes three 12-ounce flavors, Original, Imperial, and Mango, with more flavors being added to the portfolio in the coming months. 

#pickcider #martinellis #hardcider #drinkcider
🔥
🔥 How spicy is too spicy? Meet The Imperial Ghost - a @beewellmeadery cider that takes heat to the extreme.

With ghost peppers, habañeros, and scotch bonnets fermented in a crisp Northern Spy cider, this drink isn’t for the faint of heart.

🌶️ Local fans describe it as “dangerously addictive” and “spicy enough to clear your sinuses!” Curious to know more about this fiery drink that started with a big “whoops”?

➡️ Read the full story about The Spiciest Cider on Earth at the link in our bio!

#spicycider #cidercraft #cider #ghostpeppers

Story by Austin Rowlander
Hard cider made some waves this past winter! 🍎✨

From the success of @ciderconference in Chicago to exciting market growth, regional cider heritage, and even smoked cider innovations, the craft cider scene is buzzing. 

Want to know more about these juicy headlines? Check out Cidercraft’s top picks for cider stories this season, now live on our site. Don’t miss this roundup of trends, industry highlights, and new milestones! 

📖 Read the full article at cidercraftmag.com

#CraftCider #CiderCon #HardCider #CiderLovers #DrinkCider
undefined
🌴
🍍
🌴🍍 Introducing Island Daiquiri from @portlandcider! 🍊🥥 

Close your eyes, take a sip, and you might just hear the waves crashing. This tropical escape starts with the unmistakable juiciness of pineapple, smoothly blended with velvety coconut. A bright twist of citrus from orange gives it that refreshing zing, and just when you think it’s over, a gentle touch of nutmeg leaves you with a warm, spiced finish. 

What pairs best with this tropical delight?
Spicy tacos 🌮, grilled seafood 🐟, Caribbean flavors, and BBQ straight off the grill. Honestly, though, it pairs perfectly with sunshine and good vibes.

Available now in 12oz 6-packs, 19.2oz single cans, and on draft.

👉 Check out @portlandcider for more details. 

#PortlandCider #IslandDaiquiri #CiderRelease
undefined
Share This
Complete your gift to make an impact
Donate