New look meets same great taste as heritage flavors are reimagined with innovative new cider styles
Harvard, MA – March 4, 2025: Carlson Orchards Hard Cider is excited to announce the rollout of its refreshed branding, set to debut this March. The updated design offers a modern twist while remaining true to the authentic flavor that loyal customers have come to love. The comprehensive new look will be applied uniformly across all cider styles, ensuring a cohesive and memorable experience that honors the brand’s storied heritage.
Alongside the new design, Carlson Orchards is proud to introduce a series of innovative cider varieties that promise to delight both longtime fans and new enthusiasts. Among the exciting additions are the delicate and aromatic Cherry, the robust new Oak Barrel Blend, the unique Bare Hill Blush, and the inviting Peach Cobbler.
Katie Carlson, third-generation farm owner, expressed her enthusiasm about the brand’s evolution:
“I am incredibly proud to have our family name on such an exceptional product. This new branding not only reflects the rich legacy of Carlson Orchards, but it also underscores our unwavering commitment to quality and the use of pure, natural ingredients. We’re excited to share this refreshed look and our authentic flavors with our community.”
Steve Rowse, CEO of New England Apple Products—pressing apples in Massachusetts for over a century and crafting Carlson Orchards Sweet & Hard Cider since 2011 adds:
“My dedication to Carlson Orchards is rooted in a passion for simple, pure ingredients and a respect for the tradition that defines this family. The updated design is a testament to that commitment, ensuring that every sip tells a story of quality, authenticity, and legacy.”
Carlson Orchards Hard Cider remains steadfast in its mission to deliver exceptional quality through every stage of production. With the introduction of new cider styles and a legacy steeped in authentic apple-growing, we are set to expand our offerings and reach a broader audience while delivering the true taste of New England.
At Carlson Orchards, we’re farmers first – we don’t just craft the cider; we grow the fruit that makes it exceptional. We proudly declare, “We Know Apples,” and you’ll taste our expertise in every sip.
About Carlson Orchards Hard Cider Rooted in over three generations of family tradition and 150 years of expertise, Carlson Orchards Hard Cider is dedicated to crafting high-quality, naturally fermented ciders using only the finest ingredients. With a passion for innovation and a commitment to preserving time-honored methods, Carlson Orchards continues to set the standard for excellence in the cider industry.
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