VIVID brand family offerings include Tart Apple, Juicy Pear, Bright Cherry, and Fresh Peach
SEATTLE, WA (March, 2024) – Seattle Cider Co, known for its award-winning line of dry and off-dry offerings, is thrilled to announce that VIVID Light Cider, the company’s new brand family, is available today across Washington. VIVID Light Cider will feature the company’s signature Light Cider recipe as “Tart Apple,” alongside three new flavors including Juicy Pear, Bright Cherry, and Fresh Peach. Each VIVID flavor will be crafted with fresh pressed Washington Apples, a signature characteristic of all Seattle Cider Co ciders.
This innovative brand family builds on the success of Seattle Cider Co’s trailblazing Light Cider, a pioneering craft light cider that carved a new sector in the growing cider landscape in 2022. VIVID Light Cider’s fresh assortment of innovative, crisp flavors is suitable for cider drinkers of all levels, from newcomers to experienced enthusiasts.
“At Seattle Cider Co, our commitment to innovation drives everything we do. For more than a year, we’ve been working hard to bring more light cider options to the market, committed to quality and taste above all else. With the launch of VIVID Light Cider, we’re thrilled to introduce a new dimension to both our light cider portfolio, and the craft cider industry as a whole. VIVID Light Cider is an answer to the evolving taste of our consumers, offering a crisp and refreshing new choice that will captivate cider enthusiasts and light beverage lovers alike,” said Felix Madrid, General Manager.
VIVID Light Cider features the following flavors:
Tart Apple – New Name, Same Recipe
Crisp, refreshing, and satisfying, Tart Apple is the modern definition of drinkability. At 98 calories and 4.2% ABV, Tart Apple packs an exhilarating apple flavor in every 12 oz can. Uncompromising on quality, unparalleled in taste, Tart Apple was crafted from our favorite ingredient, fresh pressed Washington apples!
Juicy Pear – New Flavor, 4.2% ABV
Juicy Pear starts with an aroma of orchard-fresh pears followed by a vibrant burst of fresh apple. The taste is a delightful fusion of tart apple and juicy pear flavors. The apple provides a crisp acidity while the pear adds a mellow sweetness, creating a bold, balanced and fruity profile.
Bright Cherry – New Flavor, 4.2% ABV
Bright Cherry is a buoyant medley that merges the tang of apple with the rich allure of cherry. The apple and cherry combine to deliver a puckering acidity. Together, they craft a harmonious fusion, presenting a bold and balanced bouquet punctuated by a hint of cherry sweetness.
Fresh Peach – New Flavor, 4.2% ABV
Fresh Peach is an effervescent delight that blends the zest of apple with the sun-kissed succulence of fresh peach. the peach infuses a luscious, ripe sweetness that complements the invigorating apple body. Together, they create a bold, yet balanced delight for the palate.
VIVID Light Cider Tart Apple, Juicy Pear, and Bright Cherry will be available in 6 pack 12oz cans and on draft, while Fresh Peach will be available April 2024 in 12oz cans as part of the “Day Pack” variety 12 pack along with the other flavors of the new brand family. The bold, minimalist design speaks to the big flavor and crisp simplicity of VIVID Light Cider.
VIVID Light Cider is available now for purchase at Fred Meyer, QFC and Haggen across Washington, as well as Seattle Cider Co in Seattle. Following the launch in Washington, Seattle Cider Co will roll out the new brand family in 11 states across the country.
