Marketing techniques open up the world of hard cider. By Genevieve Iverson Photo courtesy of MillerCoors/Smith & Forge MillerCoors released its Smith & Forge hard cider March 3, a new cider that is marketed specifically toward national male demographics-already...
Washington state bill will allow cider growlers By Genevieve Iverson The Evergreen state will soon see the arrival of refillable cider growlers available at retailers, bars and taverns. The bill, SB 6442, that will make this possible in Washington state has passed...
By Genevieve Iverson On a cold, snowy Chicago day in the Lakeview Terrace Room at Navy Pier, Feb. 8, a sold out Cider Summit Chicago 2014 hosted 3,000 attendees in two sessions and dazzled them with more than 90 variations of cider. The consumer crowd was on the...
