It’s a sure sign of summer when Blake’s Hard Cider releases its ‘Kinder Cider’ summer edition, which will hit shelves on April 1. Rainbow Seeker, the tropical-inspired craft hard cider combines a blend of Michigan-grown apples infused with pineapple and a hint of sage. As part of the company’s ‘Kinder Cider’ philanthropic product line series, Blake’s Hard Cider has partnered in its Equal Rights Offering Kinder Cider Campaign with the LGBT National Help Center, which offers support and resources to individuals regarding sexual orientation and gender identity, and has committed to donate a portion of the proceeds from the sales of Rainbow Seeker to the non-profit organization.
The fun, refreshing hard cider will be available through late summer and sold in 12-ounce six-pack cans in 17 states through Blake’s Hard Cider distribution and at most major grocery chains such as Meijer and Kroger (MSRP $10.99-$11.99). Rainbow Seeker was introduced in 2018 as the first in Blake’s Hard Cider’s ‘Kinder Cider’ series, three rotating limited-edition hard ciders that support and raise awareness on social and environmental issues and organizations which share Blake’s values. Since the Kinder Cider series launched last year, the charitable initiative has raised close to $30,000 for its partner causes.
“Supporting and giving back to the community is central to our family and our business, which is why we created the ‘Kinder Cider’ series and are proud to re-release Rainbow Seeker this summer,” said Andrew Blake, owner and founder of Blake’s Hard Cider. “When we learned of the vital work by the LGBT National Help Center, we knew we wanted to lend our help to further their mission.”
Rainbow Seeker (5.5 percent ABV) took the market by storm last year with its bold and colorful packaging and light and tropical flavor profile. In addition to its Kinder Cider series, Blake’s Hard Cider offers more than 15 selections of year-round, seasonal, limited release, and signature varieties.
Blake’s Hard Ciders are all made from a proprietary 5 apple blend of 100 percent Michigan apples grown, harvested, pressed and fermented on the Blake’s 800-acre apple orchard in Armada, Mich. Blake’s Hard Cider’s contain over 9 apples per can and have nearly half the sugar, calories and carbs of national leading cider brands. For more information on Rainbow Seeker or any of Blake’s Hard Cider beverages, visit www.blakeshardcider.com.
[Content from original press release.]